About Us

We’re on a mission to make communities throughout the world more accepting by being an inclusive brand spreading equality and positivity, one clothing item at a time.

"Pride is a positive emotional response or attitude to something with an intimate connection to oneself, due to its perceived value".

The lion symbolises the following: courage, power, strength, wisdom, and most importantly pride!

We want you to feel valued and proud whilst wearing our clothing and believe it is your right to be recognised as whoever you want to be. In the end, we are all just humans – Be PROUD, BE BOLD, BE YOU.
The pride rainbow is the perfect representation for the LGBT+ community. However, it’s not limited in its meaning. The rainbow is also a flag of peace for all communities.



PRIDEWEAR is proudly owned and operated in Nelson, South Island, New Zealand, (Aotearoa).    


Our supplier AS Colour premium tees are 100% combed and ring-spun cotton. Preshrunk to minimise shrinkage. They wash well, feel soft to the touch, and fit beautifully. All garments are supplied by AS Colour.  

Please refer to the sizing chart page if unsure on sizing.

We want you to love your items, so if anything you buy isn’t perfect, just let our friendly support team know and we’ll do everything in our power to fix the problem – info@pridewear.co.nz

We accept Visa, Mastercard, and Afterpay payment methods.